Privacy Policy

01Information We Collect

When you shop with us or browse our site, we may collect:

• Details you provide: your name, email address, phone number, shipping and billing address, and order details when you make a purchase or create an account.
• Information collected automatically: your IP address, browser type, device, and how you interact with our site, gathered to help us improve your experience.
• Communication preferences: your choices for receiving email and SMS updates.

02How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping, returns, and exchanges.
• Communicate with you about your orders and respond to your questions.
• Send marketing updates about new products, promotions, and holidays, with your permission.
• Operate our rewards program and personalize your experience.
• Improve our website, products, and customer service.

03Consent

When you provide personal information to complete a purchase, verify your payment, place an order, or arrange a delivery or return, we understand that you consent to us collecting and using it for that specific purpose.

If we ask for your information for a secondary reason, such as marketing, we will either ask for your consent directly or give you the option to decline. You may withdraw your consent at any time by contacting us.

04Email and SMS Marketing

With your permission, we may send you emails and text messages about new products, collections, promotions, and holiday updates. You can opt in when you subscribe or check out.

You may unsubscribe from emails at any time using the link in any message. For text messages, you can opt out at any time by replying STOP. Message and data rates may apply, and message frequency may vary.

05Cookies and Tracking

Our website uses cookies and similar technologies to keep your cart working, remember your preferences, understand how our site is used, and support marketing. You can manage or disable cookies through your browser settings, though some features of the site may not work as intended if you do.

06Third-Party Services

We work with trusted partners to run our store. These services only receive the information needed to perform their role, and each maintains its own privacy practices:

• Shopify: hosts our online store and securely processes orders and payments.
• Klaviyo: manages our email and SMS marketing.
• Judge.me: collects and displays customer reviews.
• BON Loyalty: powers our Light Points rewards program.
• Return Prime: manages returns and exchanges.

07When We Share Information

We do not sell your personal information. We may share it only with the service providers who help us operate our store, or when required by law, or to protect our rights and the safety of others.

08Payment and Security

Payments are processed securely through Shopify and its approved payment gateways, which follow the Payment Card Industry Data Security Standard (PCI-DSS). Your card details are encrypted and are not stored on our servers.

We take reasonable precautions and follow industry best practices to keep your information safe. While no method of transmission over the internet is completely secure, we work to protect your data using recognized security standards.

09Data Retention

We keep your information only for as long as needed to fulfill the purposes described in this policy, including order records, customer support, and legal or accounting requirements. When it is no longer needed, we securely delete or anonymize it.

10Your Rights and Choices

Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you, and to opt out of marketing. To make a request, please contact us using the details below, and we will respond in line with applicable laws.

11Age of Consent

By using this site, you confirm that you are at least the age of majority in your state or province of residence, or that you are the age of majority and have given your consent to allow any minor dependents to use this site.

12Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect as soon as they are posted here. If we make significant changes, we will note the updated date at the top of this page so you always know what is current.